← Customer stories

New strategy insight for OAJ

The trade union for education, OAJ, undertook a large strategy process with the goal of updating the organization’s mission, vision and main goals. Humap was chosen to help in the process by bringing new insight to the strategy work.

We wanted to check all compatibilities between the documents that guide our operations. Thus, we underwent a large principled reform. In the core of the strategy process was modernizing our mission and vision, as well as going through our values, the chairman of the organization Olli Luukkainen explains.

We wanted to invite all parties in the process, which in OAJ means office staff, presiding officers, the board, committees and the council. Thus, the number of strategy process participants became so big that we needed outside know-how.

We wanted to extensively include our internal agents, but, at the same time, we also wanted to form a crystallized strategy. Our dream was to encapsulate the main goals of our operations in order to form an idea, at one glance, of what the strategy is all about and what’s most important in it. At first, we did not believe that we could squeeze our strategy into a one page package, the development manager of OAJ Kirsi Valto describes.

According to Luukkainen, working together was crucial for the whole process. Acknowledging and including different parties was enabled by Humap’s digital facilitation platform. According to Valto, the tool had an important role in the implementation of the strategy process.

With the help of Humap’s digital platform, we were able to quickly grasp what in the comments was substantive and what in the thoughts of our staff was important. Opening the strategy process for a large group of people worried us at first. Without the platform we would not have been able to gather all the material we gathered now, let alone find the most essential content in the material to include in our strategy, Valto describes.

We are very pleased with how the process was carried out. Our council accepted the proposal immediately as the process was worked on at many levels with real people and at the right times. The help of the professional instructors has also been crucial to our success, Luukkainen says.

Sometimes, when working with consultants, the problem is that the consultant isn’t familiar with our field. In our case, the backgrounds of Terhikki and Olli-Pekka were an advantage. And most important, they knew how to listen and to hear us out in the best possible way. We felt like Terhikki and Olli-Pekka truly understood what we were talking about, which gave us faith in their ability to support the process. Cooperation with Humap has been good and constructive, Luukkainen describes.